Data Mining

I just love the so called political correct terminology used today. How they decide it’s really a political correct term is beyond me. Why don’t they call it what it is; misleading terminology, whitewashing, sugar coating. Example: collaterial damage ie. innocent people fatally killed in the wake of combat.

Now the new term for collecting information on people to compile marketing lists so that we can all receive more junk mail, marketing phone calls and faxes is a cute little term called Data Mining.

This is a quote from a banking website on the subject:
Let me try to clarify this. We are wanting to contact our commercial customers’ payors that do not bank with us. We would get the information off their checks when our commercial customers deposit them. For example, I use ABC Cleaners and pay by check but I bank at a different bank than the Cleaners. The Cleaner’s bank would take my information off my check to contact me.

Data mining has been defined as “The nontrivial extraction of implicit, previously unknown, and potentially useful information from data” [1] and “The science of extracting useful information from large data sets or databases” [2]. Although it is usually used in relation to analysis of data, data mining, like artificial intelligence, is an umbrella term and is used with varied meaning in a wide range of contexts.

The Kirchman Corporation, a leading provider of automation software and compliance services to the banking industry, with over 800 financial institutions worldwide recently publised a 4 page gloss executive summary on Data Mining in the banking industry.

[The Kirchman Corporation became a Metavante subsidiary in May 2004 and operates within the Metavante Financial Services Group. Metavante is a subsidiary of Marshall & Ilsley Corporation (NYSE: MI) Kirchman Bankway®, the easiest-to-use and most customer-focused core bank software on the market, provides a comprehensive package of business solutions for use by the smallest de novo to the largest multi-billion-dollar bank holding company. Operating on IBM and Sun Microsystems hardware platforms, Kirchman Bankway® makes it easy for everyone from the teller to the CEO to access everything they need to know about their customers, right at their fingertips.[, Orlando. FL]

Data Mining software is used to analyse customer data and trends in banking as well as many other industries. Chase analyzed the attributes and habits of its checking account customers for clues that might reveal how to set the minimum balance requirement to retain profitable customers. The staff used data mining to develop profiles of customer groups whose members consistently had trouble maintaining minimum balances.

I’m sure you no where I’m headed with this. If Banks use Data Mining to predict trends in one area of services, it’s not a far leap to say they would also use data mining to add courtesy bounce protection to customers who have a low balance and would be more likley to overdraft. Would it be too far of a leap to say banks might even use data mining in deciding what customers may get their account processed high to low?

Debbie Hagan Informing Americans About Banking In America

Create Feature Rich eCommerce Sites With OpenCart Development

Today, every business is taking to the online world for growth as well as survival and eCommerce is gaining great popularity as people nowadays are more interested in shopping through the net. Creating an online shop is now very easy as there are numerous platforms that can be used to build the online store. Some shopping cart solutions may be costly to maintain while others are very low priced, but they need only additional enhancements to meet specific business needs.

OpenCart is an open source eCommerce platform that is perfect for large as well as small businesses. It is PHP based and is feature rich, secured and easy to use platform that suits every business requirement. The platform has been designed keeping in mind the needs of the internet users and merchants who are looking for a reliable and functional eCommerce solution.

OpenCart developers can create solutions that are packed with rich functionalities that can help them to showcase their products and sell them and serve the customers efficiently without any hassles. Besides having a great user interface, it allows the user to have perfect control over the site. The strong architecture and the variety of themes available as well as several shipping method integrators and payment gateways make it a great platform for online shopping sites. It has multi currency, a discount coupon system, product ratings, unlimited categories, guest checkout and many more that helps to add rich functionalities to your site.

To stand apart from your competitors, you need to create an online store that offers professional services to the customers and OpenCart eCommerce website development companies can help you to maximize the benefits of an eCommerce store with this platform. With a 100% responsive framework available with this platform, you can now easily access your site from any device like Android phone, iPad, iPhone or tablets. This powerful feature will help you to target more customers using varied devices that otherwise you could be missing. Filled with great features and no limitations on site size, OpenCart eCommerce development helps to unlock online potential for your site.

If you are willing to satisfy all your business needs, then you can easily outsource OpenCart development to the experts. They offer high quality services at reasonable prices according to your business specifications and budget.

Key advantages of outsourcing your OpenCart solutions

• Easy access to experienced and highly professional developers who can work on your project that is supervised by expert project managers
• Customized OpenCart eCommerce solutions offered by outsourcing companies to suit your exact requirements
• Round the clock support and maintenance services
• Fast development process and delivery of project within the specified time period
• Complete data security and confidentiality of the codes and company information
• Cost effective solutions to suit every pocket

Thus, in a nutshell we can say that OpenCart development is one of the best platforms for eCommerce that performs with speed and accuracy. So whether you are planning to migrate your eCommerce site to a new platform or want to create a fresh site for your business, OpenCart is the best to opt for.

Moving Forward Business Wise With The Help Of Ecommerce Development

Electronic commerce is without a doubt the way to create new opportunities for an enterprise that needs to sell services and products. Based on the marketing value of the internet we can clearly see there are virtually no downsides to promoting items on the World Wide Web. Using the online environment and making the best of technologies like electronic funds transfer, online transaction processing, electronic data interchange and others is an excellent way to make a profit. If electronic commerce development is not implemented, businesses are surely going to miss out on a big chunk of potential sales.

As always, the way we make use of an excellent idea is as important as the notion itself. A proper delivery of an electronic commerce platform is crucial as the results depend on it. Companies that deliver design and development services in the online environment have a long background when it comes to offering the best ecommerce solution for enterprise use.

An experienced team of technicians will evaluate the marketing value of an idea; the design is equally important so creativity and talent must be used to integrate all the functions that are required. This is crucial as development defines the way a platform is used and the income it eventually brings.

Every project will receive a customized solution based on the requirements; the need to achieve the goal must be met by cost-effective solutions. Solutions are generated after the preliminary outcome of the development plan. The plan delivers insight regarding the client’s needs and the way design and creation technologies for platforms can be used.

Building from the ground up websites and mobile applications are a great way for the developers to create an online shopping platform that offers lots of features. When there is no template creativity can be used to generate spectacular results.

Moving on to the systems integration part of the development, companies must make sure that all the systems are in sync, offline and online alike. Inventory and accounting represent two of the biggest parts that will provide constant updates regarding the flow of money and products/services.

Awareness is the name of the game, failing to achieve it could mean disaster for a business. The goods and services offered may be great but if they are not known you might as well close the shop.

In order to generate a robust online presence, social and mobile applications can enhance a platform’s range; this means that you can align these tools to make sure your enterprise’s needs are met. Today’s online environment is all about social interaction so it is only natural that businesses must tend to this aspect.

This is also an excellent marketing tool for no matter where your clients go they can also keep in touch with the store. Online stores can send messages regarding offers and promotions; this is what a great ecommerce development service can do.

Ecommerce development is one of our company’s strong points. Others include creativity, experience and the desire to achieve perfection. Here at SpiralClick, we design and develop the best platforms so that businesses can benefit from an original concept and a vast array of tools that complements this design.